​​OSPartners

OSPartners knew they had to establish a presence in local search. But there were already a number of well-established oral surgery management practices serving the St. Louis area, making local search terms highly competitive. So OSPartners attracted only a trickle of traffic from organic search—and were not ranking well for relevant search terms.

Ben conducted a thorough technical SEO audit to identify underlying issues that were impacting the website’s performance and search visibility. He realized right away that the site needed a UX/UI overhaul to provide a seamless experience for visitors, as well as a content strategy to provide visibility and authority in search engines.

Ben recommended a comprehensive, SEO-focused website redesign. He optimized website content, meta tags, headings, and on-page copy to target their most important keywords, based on extensive keyword research to identify search terms and phrases commonly used by OSPartners’ target customers.

In addition, Ben implemented a local business schema markup to drive local search visibility. He overhauled existing marketing copy to improve readability and on-page keyword strategy, and ensured that leadership, mission and service pages maintained their relevance.

The results were clear. After its design and technical SEO overhaul, OSPartners experienced higher rankings for 435 targeted keywords related to oral surgery management services in its target area, resulting in a marked improvement in local search visibility. Among those, OSPartners ranked in the top 3 results for over 50 of its most important keywords.

This enabled the company to expand its local business presence and secure a sustainable pipeline of incoming business, fueling profitable and stable growth in its target region.